In a 1772 letter to a friend facing a difficult dilemma, Benjamin Franklin was the first to articulate the now-famous pro-and-con list as an aid for decision-making. He described it like a balance sheet or scale, assigning relative weights to the thoughts on either side of the page.
Are you facing a difficult decision? Can you list out the pros and cons, and assign relative weights to them to make your choice less perplexing?
See also: Measurement, Conflict, Pain/gain, Balancing tradeoffs.
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