A tradeoff is a compromise between two desirable things that are incompatible. For example, if you love country life and work in the city, you may have to put up with a long commute. If you want to connect with friends on Facebook, you have to give up some privacy and accept the advertising.
Do you have goals that seem incompatible? What tradeoffs do you need to balance? How will you do that?
See also: Pros and cons, Measurement, Leverage.
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