If you’re creating a product or service, the better you understand the problems you are solving, the better your offering will be. Mapping out customer pains is a good way to develop that deep understanding and it can also be a powerful way to start a conversation with customers.
You can also map out the pain points in your own life to consider the things that can motivate you to change. What’s on your pain map? How well do you understand your customer’s pain map? How would you know?
See also: Pain/Gain, Gain map, Gauntlet, Doom loop, Virtuous cycle, Conflict, Map.
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